Campaigns and results

Guest Posting · White-label agency client

Challenge: The agency's client had a strong product but a thin backlink profile on their core pricing and comparison pages, which were stuck outside the top 10 for their main commercial keywords.

Approach: We ran a monthly guest-posting campaign targeting SaaS, martech, and business publications with genuine organic traffic, mixing branded and topical anchors to keep the link profile looking natural.

— Account lead, UK-based SEO agency

Niche Edits · In-house SEO team

Challenge: A multi-location law firm needed a faster way to support several location and practice-area pages that were ranking on page 2, without waiting months for new content to age.

Approach: We sourced niche edits on already-indexed, regionally relevant articles, inserting contextual links into content that Google had already crawled and trusted rather than starting from a new page each time.

— In-house SEO manager, regional law firm group

Blogger Outreach & Content Writing · Solo consultant's client

Challenge: A direct-to-consumer brand wanted authentic coverage ahead of a seasonal launch, but their category didn't have enough large publications to sustain a guest-posting-only campaign.

Approach: We shifted the mix toward blogger outreach — pitching independent bloggers with genuine, engaged niche audiences — paired with on-site content writing to support the pages being promoted.

— Marketing consultant, DTC apparel brand